How Promotional Merchandise Can Help You Beat GDPR


The EU’s General Data Protection Regulation (GDPR) comes into effect on 25th May 2018. All organisations in the EU must comply and even organisations based outside the EU, who offer goods and services to individuals within the EU, must also comply. Consent to use people’s personal data has to be explicit which means the time of email marketing is on its death bed. We will no longer have to spend 20 minutes per day deleting spam emails from our inboxes – hoorah! This means that companies will have to invest in other forms of marketing which (even before GDPR) are more effective than email marketing campaigns. For example, the average life span of an email is now just 2 seconds compared to the life span of a direct mail piece which is 17 days. In the same way, it is proven that people keep promotional merchandise items, which means that your investment into brand exposure will be long lasting. In a study conducted by the BPMA, it was found that 87% of participants kept a promotional item for longer than a year. If only there was a company who could help with your promotional merchandise needs…


…Enter C3 Promotional Merchandise.


Promotional merchandise is a great way to increase your brand exposure and great news – it’s GDPR compliant! With 66% of participants in the BPMA’s study claiming that they could recall the brand on the promotional product that they had received within the last 12 months, promo give-aways and exhibition stalls should be back on the forefront of your mind when deciding how to gain brand exposure. Luckily, we can provide everything for the perfect corporate exhibition stand, from large print items such as banners, to modern give-aways like Bluetooth speakers, and not forgetting the old classic merchandise of mugs and pens.


For other GDPR compliant services, Colour Cubed can help. We cover: web, social media, graphic design, direct mail and print management – all of which have a far greater response rate than email marketing.